Brandon Knowlden
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The American Red Cross has been working with the Chicago marathon for decades. It’s pretty simple, you raise a respectable amount of money and they take care of your entry.

Everybody wins.

 
 

insight & strategy

The most difficult part of running a marathon isn’t the marathon itself – it’s the 300+ miles you run in the months prior.

In this personal project, I leveraged this little known fact by auctioning off each of my several-dozen training runs.

 
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Training

The registration fee for any given marathon ranges from $100–$200, or so. That pales in comparison to grinding out 40-50 training runs in the 12-16 weeks prior to the marathon itself.

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Raceday

Running a marathon will likely turn your world upside down. Your lungs will feel like they're on fire, your appendages will throb with mutiny and your face will likely feel like it's going to explode.

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Finishing

When your body's muscles reach their lactic acid threshold, they'll cramp like you can't imagine. This is known as, "the wall". At that point, runners seem to circle like vultures, just waiting to pick you off.

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