insight & strategy
By designing products that serve an actual purpose, the price a customer is willing to pay is based on the utility it provides and not how much we are able to undercut our competition.
STiiCKs – Magnetic framing kit ↓
I’m an artist. As someone who owns dozens of prints, custom framing is incredibly expensive. Not only that, but traditional framing is good for just one size print.
So I examined every part of a frame and stripped away everything possible. What’s left is a frame that simplifies the process by eliminating most of it.
rackless – floating magnetic key shelf ↓
At face value Rackless simply combines a floating shelf with a magnetic key rack, but this object is more than that.
Your entryway is where you come and go each day. Rackless is designed to be a focal point, helping you develop what are known as “keystone habits”. By putting your wallet, phone and keys in a consistent spot, your chances are just a little better at having a good day.
