insight & strategy
Porsche engineers automotive excellence, but that’s not what a Porsche actually is.
When you drop your foot to the floor or attack a corner, that feeling of complete and decisive control when surrounded by adrenaline? That’s a Porsche. And that’s our True North.
Panamera Hybrid Launch
A four-seater hybrid sports car was supposed to be a contradiction in terms. However, every Porsche is the heart-pounding reincarnation of 30,000+ racetrack wins. No exceptions.
911 & 911 Turbo
The 911 is the tip of the Porsche spear. So much so that a new model isn’t even released each year, but only when significant-enough improvements justify it.
