Hello + welcome
My name is Brandon Knowlden and i am an art director. I believe that great ideas have to be earned and that most advertising sucks. I have a sincere appreciation for big ideas and a genuine respect for my craft - and I hope my work shows it. But I'm not some sort of one-trick, workaholic-pony people. Outside the office, you'll either find me running marathons, jumping out of planes or silkscreening gig posters for national acts. Either way, use the navigation to the left and if you feel the need to get in touch, hook that shit up. I hope you enjoy my work, thank you for coming.
uot – summer
Print, Interactive, Ambient
Utah has a lot to offer in terms of an outdoor vacation. This integrated campaign leveraged broadcast, print, interactive and other mediums to demonstrate that. We even drove the campaign icon, a 1979 Jeep Grand Wagoneer, through rush hour traffic just to drive the point home.
xango / real salt lake
Broadcast, Print, Interactive
This campaign was created for Xango’s sponsorship of Major League Soccer club, Real Salt Lake. In soccer, there is no such thing as observing. True fans elevate themselves to mythical stature as they roar their team to victory. These pieces aim to capture that energy. – Broadcast and Interactive work is currently in production.
provocraft
Broadcast, Interactive
Provocraft needed to launch a new scrapbooking device that allows you to design on the go. If something on-the-go needs to be found we would obviously need a bounty hunter to track them shits down, right?
New Zealand
Broadcast, Print, Interactive, Ambient
The big idea of “Closer than ever” was developed to literally bring New Zealand to the US market. We developed an iPhone app that is a window into the New Zealand landscape, delivered the New Zealand Herald to 10,00 residents for a week, ran local spots and print ads as if NZ was down the street–we even installed a 6-story waterfall in a high-traffic area of San Francisco. All to push towards the big idea that New Zealand is “Closer than ever”.
paper music posters
Design
paper music posters is what i do to stay off the streets. And these hand-pulled gems have three simple rules; 1. i have to be into the band’s music, 2. every posters needs a concept, and 3. everything has to be dialed.
carpe testes
Interactive
The Sean Kimmerling Testicular Cancer Foundation came to Struck to develop a grassroots campaign that would get men to check their balls. All jokes aside, testicular cancer is the leading cancer killer of men in the 20’s and 30’s – and that’s no laughing matter. This microsite housed 5 shorts and to date has garnered more than 2,000,000 views with no media buy whatsoever.
obesity is suicide
It’s no secret that the American culture is overindulgent. This campaign aims to show that voluntary measures can be taken to slim down. In this case, bariatric surgery.
uot – winter
Broadcast, Interactive, Ambient
Utah has the greatest snow on Earth, it’s a fact, google even says so… Whether it be a spot, rich media banner, or even a desktop application, the selection process for the best of the best must be pretty intense.
the lush card
Design
This project started with the realization that all of Lush’s business cards would be handed out with a smile and a handshake. From there, it was kept as simple and clever as possible.
young lions
Interactive
These interactive installations feature built-in camera systems for both real-time motion tracking as well as dynamic animation. As a pedestrian passes by, the eyes follow them, showcasing the idea that your donations keep an eye on you.
calle street soccer
Broadcast
“calle” is spanish for “street”, and who is more street than a couple of pigeons?
deer valley ski resort
Outdoor
I’ve been on the Deer Valley Ski Resort account for a while now. DVR has been named the best ski resort in North America for something like 4 years in row. Crazy right? Either way, below are a few recent print ads and a seperate outdoor campaign for their “Locals Only” promotion.
destination homes
Broadcast
Destination Homes had recently reduced their homes by up to $70,000. That kind of a discount is bound to make them go pretty fast. So fast the high-maintenance host of a home show might just loose it.
hanna barbera
Design, Illustration
This illustration of Yogi Bear was done for the gallery in the worldwide headquarters of Hanna Barbera in Los Angeles, California as part of a larger showing. The piece was illustrated by hand, manipulated digitally and printed on a 102 year old topographical map.
cub cadet log splitters
The objective was to show how easy the product was to use. We figured a demonstration would do just fine.
struck internships
For some reason, getting into an agency can be hard, but there is always a way. To promote our Summer internship program, we created these ads to attract young creatives and spread them through industry sites, contacts and struck’s blog.
lazer sharp
Lazer Sharp hooks have an edge on the inside of the entire hook preventing them from snagging in most situations. This in-store poster campaign was die-cut to mimic the motion of specific lures as they move freely through anything that gets in their way – even the poster itself.
Tropical Sno
Tropical Sno was a heritage brand that needed a face lift. Sadly, eating snow cones had become relatively boring. These POP posters were designed to be just as rich in color as the product is in flavor.
