Panera Sans

Font development
When Panera Bread asked for a custom font to be built from the ground up we started with a regular weight as home base. Honesty, simplicity and a bold and graphic look were where we started.
In an effort to ensure that font maintained as much of a hand-rendered feel to it, we used Open Type encoding to swap in up to 3 variants of duplicated characters within a given word.
The intention was for this font to be used for everything from Out of Home to body copy. Which is why the textured edge was specifically designed to fall off at smaller sizes.
With the base weight and variants decided, we moved into filling out the family with 5 total weights.
The detailed texture was more or less useless in the interactive world and did nothing but add to file size. So we stripped out any unnecessary texture and recreated the entire family, 5 weights, 3 variations per character for interactive usage.