Something awesome this way comes

Last week, myself and several highly-qualified-types (me not included) headed to the Big Apple to check on a new OOH insertion we had go up in the Meat Packing District on the corner of 9th Avenue and 15th Street right next to Chelsea Market. Truth be told, the billboard going up is only Act 1 of a pretty rad to-do we've got going on. I can't say much, but we've been in contact with MIT and some very intelligent folks in order to pull this one off. We even brought out a survey crew to pinpoint our locations down to the 0.001".