The first weekend of June I'll be running the Ragnar Relay with a couple van-loads of colleagues from Cramer Krasselt. If you've never heard of the Ragnar Relay, it's a 200 mile relay race that typically consists of 12 team members. Each team has 2 vans, 6 people each. Runners 1-6 run 3-9 miles per leg, before trading off with runners 7-12 in van #2. Never mind running more or less a 1/2 marathon over 3 legs, the sleep deprivation and constant role switching within each van is enough to exhaust anyone.
I've done a few of these and the peace a serenity you'll find running in complete darkness covered by a sky full of stars is something to be remembered. Logistically speaking though, the team needed some tech shirts designed and printed for the race. And since CK is footing the entry fee, we thought it prudent to name our team, "Make friends not ads." after CK's long-standing tagline. Not 100% my personal taste, but it seems to appeal to the team.